Selected work
Reels that don't look like ads.
A working sample of the hooks, edits and formats I ship. New work added every week as I onboard founding partners.
Formats I ship
Four formats. Endless variants.
01 / NATIVE POV
First-person, phone-shot, feels like a friend recommending it.
02 / SCRIPTED UGC
Tight 6-beat scripts: hook, problem, stake, reveal, proof, CTA.
03 / FOUNDER VO
Your story in your voice, edited for paid social cadence.
04 / BEFORE / AFTER
Honest transformation cuts — no over-promising, no fake reviews.
Taking on 3 founding brands · Q3 2026
Let's make ads
your CFO defends.
15-minute diagnostic call. I'll tear down your last 5 ads, hand you 3 hooks you can shoot this week, and tell you honestly if I'm the right fit. No pitch deck.