Case studies

Systems I've shipped.

Not a logo wall. Each build below is a teardown — the problem, the architecture, the outcome. Depth over breadth.

NYCDental (Demo Build)Websites + CRM

Multi-location dental network, modernized

A premium frontend rebuild paired with an AI call-routing concept — designed to consolidate eleven scattered clinic micro-sites into one trust-engineered system.

11
Locations unified
1.1s
Avg LCP
3
Booking steps
6 wks
Concept-to-live
Read the teardown
CreativeCRMCRM Infrastructure

A productized CRM, deployed in days

A pre-architected GoHighLevel snapshot — pipelines, workflows, automations, dashboards — that drops into a new client account in days, not weeks.

3 days
Setup time
8
Pipelines
40+
Automations
20+ accounts
Deployed to
Read the teardown
iOKE MagMountUGC + Paid Ads

Premium UGC for a D2C accessory brand

Hook-led, performance-engineered UGC for a premium magnetic mounting accessory — designed to make a utility purchase feel like a status object.

25+
Hooks tested
4
Winning angles
Monthly
Batch cadence
9:16 / 1:1
Format
Read the teardown